While listening to a past podcast of “The Age of Persuasion” they were doing book reviews. One of the books discussed was Leap by Bob Schmetterer.
Leap was published in 2003, not too long ago, but the book covers Schmetter’s career that started in the 1970’s and going through the 1990’s. The focus is discussing the brands that he worked on in his career, Fortune 500 companies (mostly 100 companies).
But, it is a reasonably fast read. The messages I received from it my not be new, but they are important and reinforcement is never a bad thing.
Brand, brand, brand.
Look at the product itself. Is it endlessly being improved or in innovation a low priority?
With Creative Business Ideas (CBI), toss out your preconceived notions and prejudices’. Ideas should have no limits.
Let them know you are out there, that you exist. Not every brand can be seen, but all can be heard.
Pay attention to your own needs and wants, as well of those whom you know. If you buy it, there is a better chance that others will as well.
Business ideas are tangible. Creative thinking has a tendency to deal with intangibles. Business ideas lead to measurable reports. Creative ideas are hard to measure and carry risk. Business ideas are safe.
Now to try to put the information into an action plans for growth.