(847) 690-9454 info@leifjensenassoc.com

Rebranding

I have a client that has stalled sales and has stalled their rebranding. I have encouraged them to follow their Board’s recommendation and rebrand the company, it has been a few decades since the last rebranding, or was it the creation of the company? When the company...

Contingencies

Plan for the worst and hope for the best.  I have explained this business strategy to clients for years. People are surprised that in many circumstances that I have Plans B and C.  In some circumstances, I have Plans C, D, E and F ready to implement.  This is one of...

Creating Wealth

My guess is that you have thought about being rich; with dreams of having enough wealth to allow relief from all of your financial burdens.  You may even play the lottery, if the pot is big enough. The road to wealth is fairly simple one; start early and save, save...

Minority Shareholders Rights

Sometimes a client will approach us wanting to discuss taking on a partner/shareholder for the extra cash they can bring in. First I point out that if they are selling a portion of the business, they may have a capital gain issue on their hands. And two if the money...

Marketing Plan

Since my background is not in marketing and marketing is important to any small business owner, I try to read as much as possible on the topic.  I have no problem learning for others, both good and bad. One outlet has always been Terry O’Reilly’s CBC broadcasts.  The...

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