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Marketing Plan

I was at the ICPAS Summit this year and bounced in and out of a couple of seminars.  They had one on “Marketing your Practice” by Xero.  I was intrigued; I know that there is always room for improvement and I am willing to learn something new.  So I went. Once they...

Marketing and Advertising

“Accountants suck at marketing for the same reason that makes them great accountants: They’re highly rational people” -Blake Oliver This is true, I can attest to this as a CPA running his own business.  I am much more comfortable talking to a client about their long...

Customer Service

We recently picked up some work from a new client.  They needed some assistance with their Chicago Use Taxes. When questioned why they sought us out, we were informed that their CPA was not interested in assisting them with the issue.  They had been unwilling to...

Footprint

What size footprint does your business have?  What size footprint should it have?  Let’s back it up a step or two.  Is your product a service or a consumable or a durable product?  I think these would have an impact on how wide a footprint you want or need in a...

Easy to find

How easy is it to locate you on the internet?  I mean your contact information.  If you are an independent contractor is the only way to get a message to you through LinkedIn or Facebook? I was reading an editorial in a business magazine where the publisher was...

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