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Advertising Archives |

How to Network

“How to Network” I am awful at this.  I hate going into a room where I may kind of know only one or two people, or worse know no one in the room at all. But, I need to network to continue to grow my business, so I go to networking events.  I also prefer those events...

The Merchant of Death Rebranded

Imagine that you developed and refined a destructive force that changed the world of warfare and that you made of fortune doing so.  But you never really thought about the consequences of your actions until you read an obituary about yourself that was run instead of...

Marketing Plan

I was at the ICPAS Summit this year and bounced in and out of a couple of seminars.  They had one on “Marketing your Practice” by Xero.  I was intrigued; I know that there is always room for improvement and I am willing to learn something new.  So I went. Once they...

Marketing and Advertising

“Accountants suck at marketing for the same reason that makes them great accountants: They’re highly rational people” -Blake Oliver This is true, I can attest to this as a CPA running his own business.  I am much more comfortable talking to a client about their long...

Customer Service

We recently picked up some work from a new client.  They needed some assistance with their Chicago Use Taxes. When questioned why they sought us out, we were informed that their CPA was not interested in assisting them with the issue.  They had been unwilling to...

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