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Radio station doing more

I had a radio station contact me about sharing some information, I replied I had no expertise in the area, but they wanted to meet.  Yes, I knew I was going to get a sales pitch. I was impressed with the station and their operations; the station ran on two different...

Marketing 101 – Centers of influence

As a CPA I have a number of natural Centers of Influence, those who can make referral through their normal course of business. Realtors can be one for new individuals who are moving into the area wanting a local practitioner. Bankers are another, when a client comes...

Marketing 101 –no marketing

How a business owner market their business has always been a strange attraction to me.  I am always on the look-out for an idea that I can steal and implement in my business. I admit I am flabbergasted when I find that the business owner is doing no marketing or...

How To Spot a Fake Website

I was bopping around the internet, and I saw a video for “How to Spot a Fake Website” I was intrigued. With the advancement of e-commerce and the thousands of websites that are created daily, some are created for illicit purposes. The idea was show us that there are...

Audio logo

I have thought about getting one years ago.  You know those little background chines that you hear on commercials, website or when you turn on electronics. AOL had one whether it was planned or not had one, the static and dialing when you used to log on.  Whenever you...

Guerilla Marketing

I was listening to a webinar, and they were talking to Bombas, who manufacture socks.  Their pitch is, you buy a pair of socks and they give a pair to charity, so in essence you are doubling up on your costs. Since socks are a commodity, the creators were discussing...

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