Many businesses are recognizing that social media may not be the best growth strategy for every business model and are exploring alternative approaches.
I am a member of the industries where social media is not particularly effective for firm growth. I am essentially looking for B2B clientele. Most of my existing clients and future clients are not trolling social media for their next CPA, and I can live with that.
It does not mean I have given up on social media, I have just incorporated it into what has been working for me over the years. To the point that I have been asked how much time I spend on social media. I spend no time on social media, it is all automatic.
So, I don’t adjust to their changing algorithms either.
I have networked, to some degrees of success and failure.
I do SEO optimization, I have designed and geared my website to the best of my ability for SEO.
I also do e-mailed newsletters monthly.
What I do to the website automatically goes out to social media. New clients who come in talk about the website, not LinkedIn, X or Facebook.