I was listening to “Under the Influence” again, and the podcast was discussing branding.  Since I had a couple of appointments last week, I thought I would see if they were following the recommendations from the podcast.

What was stressed was the need for a consistent message through all touch points with customers, including the following:

  • Website
    • Facebook
    • Business cards
    • Twitter
    • Advertising
    • Store front
    • Customer experience
    • Consistent tone of voice

To the extent possible they both passed.  But that was not surprising since both were very small businesses.  One was a financial advisor and the other was a service business.  One was a sole employee and the other was a husband and wife team.

Keeping things small usually allows greater ease in having a consistent tone.  It also simplifies the entire branding process.  Here fewer hands keep the plan simple and flexible and can be updated with greater ease.

For myself I think we have done an adequate job with most of the points, with the exception of store front.  The sign above our door does not adequately reflect our branding.  But then even though we own the property the association has it restrictions.

Also for the customer experience I would have to ask for client feedback, the lack of same leads me to believe that we are providing a satisfactory client experience.

We do appreciate feedback.

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