The Ho Chi Minh philosophy is as follows “Control all the villages and the city falls”.
This philosophy would be utilized when you have a consumer product and you can’t get in front of the right people at the whale table.
I was at a networking event and was talking to a business owner who had a product that was simple and unique. But he was seemingly only looking to get in front of whales only.
I suggested that he lower his sights and get in front of the mid-tier people. They are more accessible and are more likely to truly evaluate the proposal. I have found the mid and lower tiers who like the concept of multiple small income sources.
The whales discount revenue streams that don’t made a significant splash for them to spend their time on. Also if the product takes off at the mid-tier level, the whales will then come to you.