Surprising one of the mega companies has been bragging about their commitment to individual’s privacy. I know I was surprised.
Apparently, Apple has been very vocal lately about its commitment to privacy. This stance is new for Apple, especially as companies like Google and Facebook have come under increased scrutiny regarding their privacy and data-collection policies.
Now there is a reason behind this stance, unlike those other companies, Apple hasn’t built its business model on advertising. So, it has no direct way to benefit from collecting user data to improve ad targeting.
Is this an indicator that Apple is not collecting data on its clients? That has not been spelled out by Apple, but I would wager that they have detailed data files on all clients.