Rebranding

I have a client that has stalled sales and has stalled their rebranding.

I have encouraged them to follow their Board’s recommendation and rebrand the company, it has been a few decades since the last rebranding, or was it the creation of the company?

When the company decided to go forward, I outlined a rough plan for them to jumpstart their marketing and sales processes:

• Create a new logo
• New business cards, where all employees have the same design
• New website, the existing has decades old photos and an early 2000’s look and feel
• Start Social media – it may not be a driving factor in their industry, but have ease of access to potential clients via all venues should be available
• Constant Contact (CC)– current they do an e-mail blast with no data to analyze
• Trade shows they will attend multiple this year, they need measurables and names to add to the Constant Contact listing
• Follow ups – with the CC analytics they can then identify the opens and clicks for follow-up
• With the appropriate follow-up; prospects are a potential
• Some of these prospects can become actual sales
• With the rebranding there can be the consistent message send through all marketing channels
• Networking, you can’t ignore networking in its multiple forms to also pull clients to the businessIt will be interesting to see how this all plays out for the client.