By Jason Fried and David Heinemeier Hansson. The people behind 37 Signals the software company. The book is a light and breezy read. Each section is typically no longer than a page and a half. It seems more like reading blog entries, which is probably what they were. Their take on things does differ from the more typical approach to most topics. Most sections are more common sense approach to problems and issues then earth shattering changes in thoughts.
One comment is to make shorter term plans. This is based upon the variables involved that all long term plans are guesses and the guesses will be wrong. This has been my philosophy I utilize with my business. Most plans are for a year, with only a brief outline for further out and beyond.
Another point was to not try to outspend your competition in advertising, but to out teach your competition. Spend the time working with your clients will gain their loyalty.
I enjoyed the book and I recommend it. But I suggest that you take it out from the library and keep your money. Remember to try to be as cheap as possible, wher it makes sense.