The advertising landscape has been changing for the better and worse for small businesses.
Mobile ads are growing fast, but they don’t work well for all products and services.
Especially those that require something more than a simple click of a button
Accounting and Financial service ads, for instance. Neither can provide much with a quick click beyond an online form(s) for users to fill out, which no one wants to fill out on their phone.
Beyond the costs of going digital the effectiveness can vary widely. Advertising on Facebook can be cheaper than on Google. But which would be best for your business.
Hiring a social media expert may be the best route for your business. These third-party buyers have the ability as ad placers to deal with Google, Facebook as well of the remaining third of the market and often at a lower cost than a business going it alone can.
But the best advertising remains very low-tech: Word-of-mouth referrals by satisfied customers and centers of influence.