How important is social media to a small business? With the proliferation of businesses that are calling and e-mailing me looking to take over the management of this function, makes it seem critical to a small business.

My firm does have what some consider a strong Social media presence, personally I don’t know if that is true or not.  Most of our growth comes from referrals; the second source is from our website. None have come directly from social media in the broad sense.

I have had inquiries, phone conversations and meeting with people who connected to me from LinkedIn, but I no direct client comes to mind as coming from LinkedIn.  I have received none from Twitter, Facebook or Google+. 

On LinkedIn I have roughly 1,500 contacts, Twitter I have 22,000 followers, I think I have 3 followers on Facebook and I have no idea about Google+.

But I utilize those websites for further exposure from blog and newsletters.  So the trail may not be clear. Social Media may be driving those clients to my website and so when we ask how they found us, they answer the website, but the first touch may have been a social media source.

So we preserve forward. I have it to ask my BOA should I draw up my Twitter followers back up to 25,000.  I don’t know it would help, but I know it would not hurt my business.

I also have plans to increase my LinkedIn contacts in 2019.  I have neglected LinkedIn in 2018 for the most part; I do know some who utilize LinkedIn full time to grow their businesses.  But they are consultants/trainers selling a process. As a CPA and consulting firm we are selling is a relationship and not a specific product.

How does social media assist your business in growth?

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