How would you alter your business model if your main source of income was now illegal? You state it could never happen? Well remember prohibition? It may not be a real option that it could not happen, but are nimble enough to switch gears and stay in business?
Here are a few companies who did change and thrived during and after prohibition:
Stroh’s: made maple syrup and ice cream.
Pabst Blue Ribbon: switched for aging beer to aging cheese, the cheese business was sold to Kraft in 1933 after prohibition.
Anheuser –Busch: made nonalcoholic beverages including soft drinks, ice cream and truck bodies…
Yuengling: founded in 1829 and privately owned made ice cream.
Which direction would you take? Besides ice cream?