I was at a networking meeting and one of the people there has just started their business, one of the steps in her start-up business plan was to sign-up for Seth Godin’s 100 day marketing plan.
I confess I had heard of Seth Godin, I skimmed a couple of his books. I was not overwhelmed by them. But I do know that others are passionate about his work.
So this newbie business owner slapped down the $750 and committed to working the 100 day marketing plan.
The website explains that the plan will do the following:
This 100-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. You’ll discover that you don’t have to hate the marketing you do. In as little as 20 minutes a day, you can learn to make a bigger impact. And with a bonus 100 days and 10 extra videos, gives you 200 days to make the most of your experience.
With videos, personalized exercises and discussion, the Seminar takes 50–100 hours (not including bonus material) to complete.
Includes:
- More than 50 videos, including case studies and Q&A
- 200+ questions to guide and challenge your thinking about your current work
- Exclusive supplemental materials for download
- 24/7 discussion board for personal feedback
- Peer network for discussion and team learning
- Long term access—we’ll keep everything up for months and months after the Seminar ends
- Access on mobile and desktop
I am not seeing the value based on this segment, but then this is not how I learn best. I like to read something and then play with it, keep what works and drop what doesn’t. Videos take longer to watch then the paragraphs take to read, and I am a visual person.
I need to circle back in a month or so with the new business owner to get their opinion of the value. I am curious what were the “aha” moments if there were any.