As we know consumers have many purchasing options whether we are selling a good or a service. So we have to be concerned about the customer experience.
This has become a primary way to differentiate your brand, from our competitors.
The customer experience is to work in conjunction with the sales and advertising function, it cannot change a sales representative’s priorities
All aspects of the customer cycle need to be as one working together to enhance the brand as well as the customers experience with the company as a whole.
How do you incorporate the service experience into the sales process?