As a small business owner you have limited time to spend on your business. This of course is assuming that you a life to go along with your business.
So you have to pick your activities with care. You want to insure that you are being productive and not just busy.
I have been working with a client for over a decade that slowly shifted from being productive to just being busy and his business has suffered for it. I have attempted to get him to set goals and shift the focus of his activities. But alas to no avail.
Luckily as he has been hitting a new low point, he has let a peer reenter his orbit and is listening to him as well. He is stating the same thing we have all been telling him. But he is getting through where we have not been able to.
So now the business seems to be slowly righting itself and moving towards recovering revenue losses.