Have you been watching? Online marketplaces like Amazon, eBay, and so on are both helping and hurting specific brands.
Is you brand one of these that is being impaired? If so are you ready to take control of your brand online?
There are known brands that are losing credibility online because of improper representation or super discounted pricing. Whether you are an expert with millions in revenue or have just launched your brand, you need to take control of your brand.