I was watching a webinar that was showing CPAs how to position their business for greater strength and flexibility to continue to be relevant in our changing times.
I thought that it was relevant enough to share, because when broken down to it’s essentials if should work for most businesses.
- Become the “most trusted advisor” not just tax preparer. Bring real value to your clients, ensure that you are not just a commodity.
- Analyzed and critiqued business model – look internally honestly and see if you have set yourself up for success or failure.
- Achieved stated objective and provide most value – this means having a definable measurable objective.
Then make the changes:
- No financial surprises fee agreed to up front – maybe the use of engagement letters or contracts may be necessary.
- Convenient packages, you choose options that you feel suit your business and your clients
- Minimum process for our tax services; have a defined process and know what is necessary to get clients to follow that process
- Commitment to providing you with highest level of services and value. Who does want to do this?
We have been working on this within our firm and tweaking as necessary as we move forward. We have implemented a couple of changes to next tax seasons processes to bring more clients into line.
What does your firm need to do?