How many people own Bitcoin?

Estimates suggest that on the order of 100 million people worldwide own some amount of Bitcoin as of 2025, but the exact number is uncertain. Different analyses generally place Bitcoin ownership at a bit over 1% of the global population. Global ownership estimates...

How much Bitcoin should I own?

Most mainstream guidance is to keep Bitcoin (and all crypto) as a small slice of your net worth, usually in the 1%–5% range, and only more if you deeply understand the risk and can tolerate large drawdowns. How much you personally “should” own depends on your total...

Social Media

Small business owners say they need the most help with social media marketing. Main area of needed help Surveyed small business owners report that social media marketing is the marketing activity where they most often feel underprepared and in need of support. This is...

Marketing Hurdles

Small businesses, far from needing motivation to market their companies, primarily struggle with a fundamental lack of clarity and direction regarding what actually needs to be done. They unequivocally understand the imperative to attract new customers and recognize...

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