by Leif Jensen | Aug 12, 2019 | General, Rant |
Words are the foundation of our means of communicating; our words and body language tell the story. Words hold a power over us, so much so that one of my writer clients named their company “Words Create Change”, because they do and they have. So with words being so...
by Leif Jensen | Aug 7, 2019 | Franchises, General, Investing, Rant |
People close their businesses for a number of reasons. I had one client who bought a franchise and poured time and money into it, but it grew slowly. Unfortunately, too slowly. The original idea was that the business would start slow and grow to provide an income...
by Leif Jensen | Aug 6, 2019 | Advertising |
What size footprint does your business have? What size footprint should it have? Let’s back it up a step or two. Is your product a service or a consumable or a durable product? I think these would have an impact on how wide a footprint you want or need in a...
by Leif Jensen | Aug 5, 2019 | Advertising |
How easy is it to locate you on the internet? I mean your contact information. If you are an independent contractor is the only way to get a message to you through LinkedIn or Facebook? I was reading an editorial in a business magazine where the publisher was...
by Leif Jensen | Jul 31, 2019 | Retail |
Are consumers the lemmings that retailers believe them to be? Just because a celebrity is paid to point to an object does not mean that consumers will automatically buy that object. Or will they? Amazon is betting big on Lady Gaga to do just that with cosmetics,...
