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The Counter offer

You have an employee who has just received a new job opportunity from your largest and nearest competitor.  Do you make them a counter offer to stay?  Is the knowledge to be lost worth a counter offer? Seventy-eight percent of CFOs do not like the idea of extending...

Business Segment not ignored.

We received a call from a prospective client.  He was looking for some assistance with a return that needed to be amended. When he met with us he expressed shock that we did not serve a multitude of pilots, considering our proximity to the United Airlines headquarters...

Branding

When I ask some business owners about their brand they give me a list of the services that they provide.  I used to do this years ago myself.  But then I realized that few understood the list of the differences between the items. At one point in time I had a single...

The Next Level

I am working with a few businesses that are in the planning stages of taking their businesses to the next level. One is currently quoting on a monster job that will either force them to grow or to stay small and outsource a number of aspects of the job to other...

Plan B

A few weeks ago a client received some bad news.  Their Office Manager had tendered their notice. The employee had been with the client for over seven years.  Within that time period the client had grown too dependant upon this person to handle a multitude of personal...

Random Acts of Marketing

I heard this phrase on “Under the Influence”, it was utilized by a municipality that was aware that they had no single brand or image and that they addressed their past marketing as “random acts of marketing”. I have to admit, I am aware of a hundreds of small and...

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