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Branding

When I ask some business owners about their brand they give me a list of the services that they provide.  I used to do this years ago myself.  But then I realized that few understood the list of the differences between the items. At one point in time I had a single...

The Next Level

I am working with a few businesses that are in the planning stages of taking their businesses to the next level. One is currently quoting on a monster job that will either force them to grow or to stay small and outsource a number of aspects of the job to other...

Plan B

A few weeks ago a client received some bad news.  Their Office Manager had tendered their notice. The employee had been with the client for over seven years.  Within that time period the client had grown too dependant upon this person to handle a multitude of personal...

Random Acts of Marketing

I heard this phrase on “Under the Influence”, it was utilized by a municipality that was aware that they had no single brand or image and that they addressed their past marketing as “random acts of marketing”. I have to admit, I am aware of a hundreds of small and...

The Portfolio

This year was a prosperous one for us.  We picked up a number of new tax clients.  One of which stood out from the others.  He was working for a company making a reasonable salary and the spouse had a small business that is winding down. But what made them stand out...

Start-up costs

Expenses in the start-up phase of a business are not always deductible right away.  According to the Tax Court: in a recent case, an engineer who was a full-time employee and was also in the process of opening his own company. He visited construction sites after work...

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