In a recent Gallup poll, they tracked U.S. adults’ movie attendance using this question periodically between 1988 and 1995 and then more regularly from 2001 through 2007.

The latest reading is from a Dec. 1-16 Gallup poll, the first since 2007, and it shows a much higher share of Americans who have stayed home from movie theaters altogether. Between 2001 and 2007, U.S. adults watched an average 4.8 movies in a theater, including 32% who saw zero.

2001-2007 Average                               2021


Mean                                                             4.8 movies                                       1.4 movies

%                                                   %

None                                                               32                                                   61

1-4                                                                   39                                                   31

5 or more                                                        29                                                    9

Personally, I was in the 5 or more in both periods, but I am an AMC A+ member and so I go to see a large portion of movies. I enjoy the theater experience for certain movies.

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