In a recent Gallup poll, they tracked U.S. adults’ movie attendance using this question periodically between 1988 and 1995 and then more regularly from 2001 through 2007.
The latest reading is from a Dec. 1-16 Gallup poll, the first since 2007, and it shows a much higher share of Americans who have stayed home from movie theaters altogether. Between 2001 and 2007, U.S. adults watched an average 4.8 movies in a theater, including 32% who saw zero.
2001-2007 Average 2021
Mean 4.8 movies 1.4 movies
% %
None 32 61
1-4 39 31
5 or more 29 9
Personally, I was in the 5 or more in both periods, but I am an AMC A+ member and so I go to see a large portion of movies. I enjoy the theater experience for certain movies.