I just got a call informing me that I now qualify to advertise on Siri and Alexi.
How desperate do both companies need to be to contact me about advertising my lemonade stand. You would think they would be chasing the huge companies with real advertising dollars to spend.
My guess is that they passed because it was too expensive or too inefficient to not provide the necessary ROI to make it worthwhile for them.
So, the companies are sales team in working their way down the food chain looking for dollars.
I have never really spent money advertising my business, when I talked to peers, I asked how they grew their businesses and followed where I could. Typically, through referrals and occasionally buying peers.
I know a few companies that hired salespeople on and off, but they never saw any return on their investment, only dollars walking out the door in salaries.
How do you grow your business?