When you go to your doctor, dentist or even plumber, they do not bill you by the hour.  They bill you based on the service they are performing.

I was surprised when the orthodontist told me, that he and all the local orthodontists get together annually to set prices.  I thought this type of price fixing was illegal…

I have to admit the plumber was a surprise, but mine charges a flat fee for installing a new hot water heater.

Recently one of my clients told me to charge clients based on value provided not by hour; customers who get special treatment charge more.  This was surprising since we have been using value billing for a while, maybe I just don’t charge this client enough.

Pin It on Pinterest