When you go to your doctor, dentist or even plumber, they do not bill you by the hour. They bill you based on the service they are performing.
I was surprised when the orthodontist told me, that he and all the local orthodontists get together annually to set prices. I thought this type of price fixing was illegal…
I have to admit the plumber was a surprise, but mine charges a flat fee for installing a new hot water heater.
Recently one of my clients told me to charge clients based on value provided not by hour; customers who get special treatment charge more. This was surprising since we have been using value billing for a while, maybe I just don’t charge this client enough.