by Leif Jensen | Apr 23, 2019 | General |
I was reading a cautionary tale against relying on Social Media exclusively to market you company. I admit that I do not work with a company that is doing such a thing. I am having difficulty getting some of them to embrace Social Media as a marketing tool to begin...
by Leif Jensen | Apr 22, 2019 | General |
I was reading an article on cost savings for businesses and one idea struck me as odd if not obsolete. The item that they hyped was going paperless, stressing the cost of ink. I don’t believe that I have a client who still uses inkjet printers. Laser jet printers...
by Leif Jensen | Apr 17, 2019 | General |
I have a client that has stalled sales and has stalled their rebranding. I have encouraged them to follow their Board’s recommendation and rebrand the company, it has been a few decades since the last rebranding, or was it the creation of the company? When the company...
by Leif Jensen | Apr 16, 2019 | General |
Plan for the worst and hope for the best. I have explained this business strategy to clients for years. People are surprised that in many circumstances that I have Plans B and C. In some circumstances, I have Plans C, D, E and F ready to implement. This is one of...
by Leif Jensen | Apr 15, 2019 | General |
My guess is that you have thought about being rich; with dreams of having enough wealth to allow relief from all of your financial burdens. You may even play the lottery, if the pot is big enough. The road to wealth is fairly simple one; start early and save, save...
by Leif Jensen | Apr 10, 2019 | General |
Sometimes a client will approach us wanting to discuss taking on a partner/shareholder for the extra cash they can bring in. First I point out that if they are selling a portion of the business, they may have a capital gain issue on their hands. And two if the money...
