Numerous businesses have competition from competitors of all levels. For tax returns I have my direct peers, – large firms such as Porte Brown down the street, and then the garage preparers. Beyond those there are also Liberty Tax, H&R Block and Jackson Hewitt, but I consider these popups, they disappear into empty offices in April. Try finding the local regional office.
Garage preparers are those who buy a single copy of TurboTax and do multiple returns listed as self-prepared.
It is a red ocean for service as we all want to service paying clients.
Service, knowledge and skill are what I hope sets up apart from our competitors, of all levels. We strive to serve to our best abilities.