People initially questioned Disney’s sanity regarding the purchase of Lucasfilm for $4 billion, when it occurred.
Since Disney’s purchase in 2012, the Star Wars franchise has generated close to $5 billion in worldwide box office revenues and in excess of $8 billion in merchandise sales.
In addition to revenues from television, home video, video games, books, and theme parks. The Star Wars streaming series have also been subscription drivers for the Disney+ streaming service since its launching
The Mandalorian was a huge hit, Obi-Wan not so much. Even with the Star Wars movies now being paused. There is still money rolling in.
This was a brilliant move by Disney. Almost as smart as buying Marvrl Comics.