by Leif Jensen | Jan 21, 2026 | Advertising |
Economic worry drives much of the angst—81% of the SMBs surveyed are concerned that the current economy could negatively impact their businesses. Key insights from the data Economic anxiety dominates. A striking 81% of SMBs worry that current economic conditions could...
by Leif Jensen | Jan 14, 2026 | Advertising |
Small business owners say they need the most help with social media marketing. Main area of needed help Surveyed small business owners report that social media marketing is the marketing activity where they most often feel underprepared and in need of support. This is...
by Leif Jensen | Jan 12, 2026 | Advertising |
Small businesses, far from needing motivation to market their companies, primarily struggle with a fundamental lack of clarity and direction regarding what actually needs to be done. They unequivocally understand the imperative to attract new customers and recognize...
by Leif Jensen | Feb 10, 2025 | Advertising, Running a Business |
The optimal Return on Ad Spend (ROAS) for social media ads can vary widely depending on factors like industry, business model, and company goals. While a ROAS of 4:1 or higher is generally considered strong, what constitutes a “good” ROAS can differ...
by Leif Jensen | Jan 20, 2025 | Advertising |
Many businesses are recognizing that social media may not be the best growth strategy for every business model and are exploring alternative approaches. I am a member of the industries where social media is not particularly effective for firm growth. I am essentially...
by Leif Jensen | Jul 22, 2024 | Advertising |
To re-energize the marketing of an existing small business, consider implementing the following strategies: Revisit your target audience: Take a fresh look at your ideal customers and their current needs. Conduct surveys, analyze social media interactions, and review...
