by Leif Jensen | Feb 10, 2025 | Advertising, Running a Business |
The optimal Return on Ad Spend (ROAS) for social media ads can vary widely depending on factors like industry, business model, and company goals. While a ROAS of 4:1 or higher is generally considered strong, what constitutes a “good” ROAS can differ...
by Leif Jensen | Jan 20, 2025 | Advertising |
Many businesses are recognizing that social media may not be the best growth strategy for every business model and are exploring alternative approaches. I am a member of the industries where social media is not particularly effective for firm growth. I am essentially...
by Leif Jensen | Jul 22, 2024 | Advertising |
To re-energize the marketing of an existing small business, consider implementing the following strategies: Revisit your target audience: Take a fresh look at your ideal customers and their current needs. Conduct surveys, analyze social media interactions, and review...
by Leif Jensen | May 13, 2024 | Advertising |
Uncle Ben’s Rice is a combination of fact and fiction. The company started in 1943, the company was originally called “Rice Products, Inc.”. The company was renamed in 1946 to “Uncle Ben’s Incorporated”. The farmer’s name was Ben; hence the name, Uncle Ben’s rice....
by Leif Jensen | Mar 6, 2024 | Advertising |
I had a radio station contact me about sharing some information, I replied I had no expertise in the area, but they wanted to meet. Yes, I knew I was going to get a sales pitch. I was impressed with the station and their operations; the station ran on two different...
by Leif Jensen | May 24, 2022 | Advertising |
As a CPA I have a number of natural Centers of Influence, those who can make referral through their normal course of business. Realtors can be one for new individuals who are moving into the area wanting a local practitioner. Bankers are another, when a client comes...
