by Leif Jensen | Oct 29, 2019 | Advertising, General, Rant |
Imagine that you developed and refined a destructive force that changed the world of warfare and that you made of fortune doing so. But you never really thought about the consequences of your actions until you read an obituary about yourself that was run instead of...
by Leif Jensen | Oct 22, 2019 | Advertising, General, Running a Business |
In 2017 a new record was set with more than 1 million books being Self-Published. Today the average U.S. nonfiction book is unfortunately now selling less than 250 copies per year and less than 3,000 copies over its lifetime. Very few titles are big sellers. Only 62...
by Leif Jensen | Oct 2, 2019 | Advertising |
I was at the ICPAS Summit this year and bounced in and out of a couple of seminars. They had one on “Marketing your Practice” by Xero. I was intrigued; I know that there is always room for improvement and I am willing to learn something new. So I went. Once they...
by Leif Jensen | Oct 1, 2019 | Advertising, Running a Business |
“Accountants suck at marketing for the same reason that makes them great accountants: They’re highly rational people” -Blake Oliver This is true, I can attest to this as a CPA running his own business. I am much more comfortable talking to a client about their long...
by Leif Jensen | Sep 25, 2019 | Advertising, Running a Business |
We recently picked up some work from a new client. They needed some assistance with their Chicago Use Taxes. When questioned why they sought us out, we were informed that their CPA was not interested in assisting them with the issue. They had been unwilling to...
by Leif Jensen | Aug 6, 2019 | Advertising |
What size footprint does your business have? What size footprint should it have? Let’s back it up a step or two. Is your product a service or a consumable or a durable product? I think these would have an impact on how wide a footprint you want or need in a...
